The team behind The Safe Delivery app

The Safe Delivery App has been developed in a partnership between University of Copenhagen, University of Southern Denmark and Maternity Foundation.

Dr. Stine Lund from University of Copenhagen and Dr. Bjarke Lund Sørensen from University of Southern Denmark have been the primary drivers for framing, designing and validating the clinical content of the Safe Delivery App and for designing the research set-up in the randomized controlled trial in Ethiopia in 2014.  Going forward they will also be responsible for developing and validating the clinical content in the app together with Maternity Foundation.

Together, the three partners will also work on developing version 2.0 of the app.

Maternity Foundation has been responsible for the overall program management; for coordinating the development, test, launch and roll-out of the Safe Delivery App. Going forward, Maternity Foundation will also be responsible for driving the scale-up of the Safe Delivery App across relevant countries.

The app is produced by Visikon, a Danish production company that develops new media solutions for the health care industry.


University of Copenhagen, Dr. Stine Lund

Dr. Stine Lund is a paediatrician with extensive experience in global reproductive and child health. Her area of special interest is health systems in Sub-Saharan Africa where she for the last decades have worked for numerous organisations including Danida (Danish International Development Agency) and as an independent consultant.

Academically Dr. Stine Lund holds a PhD degree and is affiliated with the Department of Public Health, University of Copenhagen, Denmark with a focus on conducing randomized controlled trials in Ghana, Ethiopia and Tanzania.

Dr. Stine Lund has extensive experience with innovative use of mobile phone solutions to improve maternal and child health in Sub-Saharan Africa. She is responsible for the development, research and scale up of two exciting mHealth innovations; the Wired Mothers and the Safe Delivery App. The Wired Mothers is a SMS based system that links women to health systems throughout pregnancy and early childhood while the Safe Delivery App uses animation-videos to improve quality of care with a focus on lifesaving interventions such as management of post-partum haemorrhage and neonatal resuscitation.


University of Southern Denmark, Dr. Bjarke Lund Sørensen

Dr. Bjarke Lund Sørensen is a PhD, consultant OB-GYN, associate professor in International Reproductive Health at Clinical Institute and Centre for Innovative Medical Technology, University of Southern Denmark.

For a decade Dr. Sørensen has worked to improve the quality of Basic Emergency Obstetric care in Low Income Countries through implementation research, skills training and criterion based audit.

In Tanzania and in collaboration with Doctors Without Borders he has adapted the Advanced Life Support in Obstetrics (ALSO®) to be as relevant to the context as possible and addressing the seven signal functions of Basic Emergency Obstetric and Neonatal Care.

Based on this experience Dr. Sørensen was one of the main “architects” in framing, designing and validating the clinical content of the Safe Delivery App, where the challenge was to condense the “key messages” and deliver them in animated movies lasting only around seven minutes. Given this challenge the team adapted the structured Delphi method to systematically score “key messages” for each topic in a group of international expert reviewers. After this process the key messages were the basis for the film scripts and also for action cards, notifications and evaluation tools for assessing skills and knowledge.

The films were developed in close collaboration with Stine Lund and the production company Visikon. Dr. Sørensen has been the main author on the obstetric chapters and co-authoring the others, the drug list was developed together with Stine Lund and “Pharmacists without Borders”.


The team behind Maternity Foundation

Dr. Henriette Svarre Nielsen, MD in Obstetrics and Gynecology, DMSc, Consultant Fertility and Recurrent Pregnancy Loss Rigshospitalet, is Maternity Foundation’s Founder and Chairman of the Board. She pursued her dream, and family legacy, of living and working in Ethiopia as a doctor. Her experiences working both at a fistula hospital in Addis and as an OB/GYN in Gimbie, Ethiopia, led her to convene a group of talented women from a variety of backgrounds to create Maternity Foundation when she returned to Copenhagen in 2005.

Anna Cecilia Frellsen, CEO Anna has been the CEO of Maternity Foundation for three years. She holds an MBA from IESE and has more than 15 years of business experience within strategy, marketing and general management. She has worked as the CEO for a small start-up, as a partner with KPMG Strategy, and she spent more than seven years with McKinsey & Company. She started her career working in the pharmaceutical industry in New Jersey, US and the UK. In addition to her position with Maternity Foundation, she sits on the board of the Danish NGO “Children Exposed to Domestic Violence.”

Agnete Nørrelund, Clinical & Educational Manager. Agnete will work closely with the two university partners on coordinating the process of updating the app in accordance with WHO guidelines, developing the content for the adaptive learning modules and coordinating the content adaptation process from country to country.  Prior to joining Maternity, Agnete worked as a manager in the Department of Fetal Medicine at Herlev Hospital and as a manager on the maternity ward at Rigshospitalet. She is a midwife and has worked abroad in Greenland.

Anne Marie Frøkjær Barrie, Head of development programs. Anne Marie has been with Maternity Foundation for over five years, and is the head of Maternity Foundation’s Country Program in Ethiopia. Hereunder, responsible for implementing the Safe Delivery App in our own program in Ethiopia and with partners for national scale. She is an anthropologist, and has worked and lived in extensively in both East and West Africa, including in Sierra Leone with the Danish Mission Council Development Department/ Mission Afrika. She is also the co-founder of the Danish Health and Development Network.

Ida Marie Boas, Program Manager, mHealth and M&E. Ida leads the monitoring and evaluation of the Safe Delivery App across countries and supports partner implementations in priority countries. Ida’s areas of expertise are qualitative and quantitative analysis, reproductive health, mHealth and health for development. Ida holds a background in Public Health and has lived and worked in a numerous East African Countries. Hereunder, in Zanzibar on implementing the Wired Mothers System and in Ethiopia as the lead for coordinating the Safe Delivery App randomized controlled trial in Ethiopia in 2014.

Lise Knudsen, Head of Communications. Lise is a specialist in PR and Communications, and brings a wide range of experience within PR, stakeholder relations and marketing from various sectors. In addition to PR and Communications, Lise is responsible for our conference and events program. Prior to working at Maternity, Lise was a Project Manager for the development and implementation of Danske Bank’s “Financial Literacy Program”. Lise was the Project Manager for the international communication of the 200th anniversary of Hans Christian Andersen in 2005. She holds a Master Degree in Literature and Cultural Studies.

Camilla Søderberg, Project Manager. Camilla has been with Maternity for over five years and works with communication, web and events. Camilla comes from a position in Egmont where she worked as PA. She has a bachelor in Communication from Copenhagen Business School.

Sara Thordal Jensen, Program Coordinator. Sara has supported the development and coordination of Maternity Foundations clinical toolbox and training platform in Ethiopia to ensure that our approach is standardized and built on best practices. She has also been lead in developing our films on Infection Prevention and FGM/C in the Safe Delivery App. Sara has worked as a pediatric nurse from Denmark, Sierra Leone, Greenland, Norway and Bolivia. She holds a master in International Development and Health Promotion, with a focus on decentralized healthcare systems in West Africa. She is a board member and volunteer coordinator at the Danish NGO; Masanga Hospital Rehabilitation Project based in Sierra Leone.

Tara Morazzini Talvacchia, mHealth Manager. Tara is responsible for Partnership Development and drives strategic efforts to implement the Safe Delivery App at scale in collaboration with national cross-sector partners. Tara previously worked at the Mobile Alliance for Maternal Action, MAMA, where she collaborated with MAMA country teams in Bangladesh, South Africa and India to share their research, implementation challenges, successes and lessons learned with the greater mHealth ecosystem. She holds a Masters in Latin American Studies and International Development from the Georgetown Walsh School of Foreign Service.